Farmscape for November 27, 2017
Canada's Minister of Agriculture says more and more Chinese consumers are looking for the safe, high-quality food that Canadian farmers and processors are able to deliver.
Canada's Agriculture Minister, accompanied by representatives of Canadian agribusiness, concluded a 10 day three city visit last week to China.
Lawrence MacAulay, speaking to reporters participating in a conference call Friday, said there's no question that China is a place of interest and this particular trade mission was very successful.
Clip-Lawrence MacAulay-Canada-Minister of Agriculture and Agri-Food:
There was nobody that went that didn't feel it paid.
Many people have potential for millions of dollars in deals.
Many have signed deals and potential for many more deals.
There's no question that the Chinese middle class that is expanding all the time, they're becoming much more sophisticated and they want top quality products.
I have to say that our CFIA and what happens when you put the maple leaf and the approval on the product, it looks to me for sure that they have a great respect for our certification programs.
They had some difficulties in China with some of their own products so safety and food safety is a big issue there.
Being there and being able to talk to them and indicate what we do and how we do it and how careful we are on the food products I believe is and was a big sales pitch for us.
They feel very comfortable with Canadian products and it could be right from, they want chilled meat.
Hopefully that will happen.
We're looking at more canola products, canola seeds to go in.
There's no end to what can happen really.
MacAulay says the Government of Canada is working to get even more of our quality food products on Chinese store shelves and e-commerce platforms, creating good, well-paying jobs in Canada and helping to strengthen our middle class.
For Farmscape.Ca, I'm Bruce Cochrane.
*Farmscape is a presentation of Sask Pork and Manitoba Pork