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Opportunities Exist in Agriculture for those with Good Communication Skills
Florian Possberg - Polar Pork Farms

Farmscape for August 3, 2016

One of the newest members of the Saskatchewan Agriculture Hall of Fame says, for those with good communication skills and a desire to relate to consumers, the field of agriculture offers tremendous opportunities.
Six new members were inducted this past weekend into the Saskatchewan Agriculture Hall of Fame.
Florian Possberg, a partner in Polar Pork Farms and one of the six inductees, began producing hogs right out of university in 1975 and over the past over 40 years has served as part of numerous industry organizations including the Saskatchewan Pork Development Board, the Canadian Pork Council, Canada Pork International and others.
He says, for those at the high end of wanting to achieve something, agriculture can be very rewarding but connecting with the general public will continue to be a challenge so those who have good communication skills and a desire to relate to consumers will do well.

Clip-Florian Possberg-Polar Pork Farms:
There's not a lot of people involved in primary food production anymore and so we have quite a gap between urban people and farm people.
A lot of people have really no concept of where their food comes from.
That has been a bit of a challenge in that their understanding of genetic improvements in crops and livestock sometimes get bogged down in GMOs and antibiotic use and things like that.
There's not a high level of understanding.
But I think, as producers, we still have a high level of trust with the general consuming public and so, as long as we can maintain that trust, I think we are in good stead with the consuming part of our value chain.

Possberg says food production is one of those basic human needs that is going to be relevant to everybody's lives going forward so a career in agriculture is very secure.
For Farmscape.Ca, I'm Bruce Cochrane.

       *Farmscape is a presentation of Sask Pork and Manitoba Pork

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